The cloud as we know it may look and feel like an entirely different animal in 2017. Cloud usage is rising at tsunami speed, in both its usage and significance across the globe. A report by Cisco found that more than four-fifths of all data center traffic — 83 percent — will be based in the cloud within the next three years.
In what experts are calling a “great migration” to public cloud adoption, Amazon Web Services (AWS) is leading the way. According to Synergy Research Group, AWS holds 31 percent of the public cloud market share, with Microsoft Azure following at 9 percent, IBM at 7 percent, and Google Cloud Platform at 4 percent. Moreover, Gartner’s Magic Quadrant for Public Cloud Storage Services reports that Amazon S3 stores 1.6 times more data than all the other significant players in the field combined.
It comes as no surprise, then, that AWS is once again hosting the largest gathering of the global cloud computing community, taking place this November at AWS re:Invent 2016 in Las Vegas. In anticipation of this major event, we decided to ask five leading cloud experts to share their predictions on the cloud and AWS for 2017.
These cloud experts have also agreed to judge our AWS Insider Tips Competition this year. For more information on the contest — including how you can win a free 24-hour rental of a gorgeous Ferrari when you’re at re:Invent — check out this post.
Now for the predictions…
With more than 13 books on computing, 3,000 published articles, and 500 conference presentations, David Linthicum leads key thought leadership activities for Cloud Technology Partners, and is a regular contributor to Forbes, The Wall Street Journal, and Businessweek.
In 2017, the “great migration” begins, and we’ll have more workloads moving to cloud-based platforms than ever before. So, we’ll also have the issues of running into problems that we have not seen before. Security and performance will continue to be issues to overcome, as well as management. We’ve come a long way in the last five years, and these are becoming problems that are solvable with some thought and technology. AWS is the prototype of an IaaS cloud, and the problems seem to be solved there before moving to other brands of clouds. AWS does a good job in reacting to the needs of their users, and focusing on the hard problems — or at least providing most of the tools that are needed as well as the AWS ecosystem and partner network.
The biggest piece of advice that I can provide AWS users is to exploit the platform as much as you can. The idea that we can write applications that are not “cloud native” means that we’re not taking advantage of all that AWS has to offer. This means exploiting provisioning, scaling, native security, performance features, etc. This does not mean making the applications overly complex.
This year at re:Invent, machine learning and AI in general will be on everyone’s minds, and we’ll be looking at what AWS is doing to further exploit this concept. Management and data will continue to be points of focus. AWS and some third-party providers will come up with some pretty innovative solutions at this conference for sure. Finally, there will be lots of talk on the approaches and technologies needed to assist enterprises in mass migrations of workloads.
Back in 1998, when I was CTO of Software AG Americas (SAGA), I proposed using our integration technology as-a-service over the open Internet using a multitenant model. Called “Project Archangel,” it was a concept that went nowhere, but I could see the value in delivering enterprise technology using this model. I began to publish articles on the concept, and was the first thought leader in the cloud space.
Kevin L. Jackson is a globally recognized cloud computing expert, independent thought leader for IBM and Dell, and founder of the award-winning “Cloud Musings” blog. In 2015, he was recognized as a “Top 50 Cloud Computing Blogger for IT Integrators” by CRN.
The growing focus on dealing with the cybersecurity threat will highlight the importance of technology standardization, automation, and a data-centric approach to information security. Since all of these are core to the successful deployment of cloud computing solutions, industry growth will accelerate.
The most important aspect of cloud computing lies in its ability to revolutionize business and economic models. The challenge is to avoid focusing on the technology in order to embrace the new opportunities that it enables.
At re:Invent people are definitely going to be talking about solutions that blend Kinesis with social media.
In the US Navy, I worked to leverage the early Internet for the distribution of data and information to US Forces afloat. That led to commercial opportunities to use the Internet, service-oriented architectures, and mobile devices for ecommerce. Those technologies were soon used to enable revolutionary business and economic models, which put me in the heart of cloud computing.
Andreas Wittig is a cloud specialist focusing on AWS and DevOps. He is the author of the book “Amazon Web Services in Action” and the “cloudonaut” blog. He is also the co-founder of widdix, a cloud consulting firm based in Germany.
In 2017 I’m expecting two main movements: a diversification of managed services and a shrinking of virtualized portions. The portfolio of managed services will grow their offerings even for niche markets. The size of virtualized portions will shrink from virtual machines to containers and small functions.
The biggest cloud computing challenges we’ll face in 2017 are security, automation, and legacy applications. To prevent security breaches, it’s critical to implement security within every layer of your AWS infrastructure. In terms of automation, being able to automate every part of your infrastructure is the most important advantage of using AWS. Every service offers an API. However, implementing a highly automated infrastructure is a big challenge, and often terra incognita. Migrating legacy applications is a big challenge as well.
At re:Invent this year, I expect the following hot topics: serverless architecture, container management, and SaaS offerings for enterprises (e.g. security, ERP, CRM).
A flexible infrastructure is a game changer for agile software development. That is why I have been using Amazon Web Services as a software developer since 2013. The flexibility of cloud infrastructure and being able to automate the deployment of applications and infrastructure allows developers to accelerate the speed of innovation and to increase reliability.
Ofer Gadish, CloudEndure’s CEO, is a serial entrepreneur and prolific innovator. He has over 16 years of extensive experience in senior management positions, both in startups such as Jungo and AcceloWeb and at established corporations, including Globespan, Amdocs, and Limelight Networks. Ofer was previously the CEO and co-founder of AcceloWeb, and VP & general manager at Limelight Networks after its acquisition of AcceloWeb.
We are going to see many more enterprises migrating to the cloud in 2017. The cloud is finally mature and secure enough for enterprises, and its myriad of benefits outweigh any limitations. Although the functionality race among the big cloud platforms will continue in 2017, enterprises will still be cautious with new, cutting-edge features offered by only one cloud platform as they are wary of being locked into one vendor and prefer to adopt more widespread functionalities.
Cloud platforms and cloud-related vendors interested in offering their services or solutions to enterprises should ensure that they meet the strict security, compliance, availability, data integrity, and scalability requirements of enterprises.
AWS re:Invent is going to be a very exciting event this year. I expect the hot topics to be IoT, serverless architecture, and hybrid environments.
At my previous company, AcceloWeb, customers implemented our software on premise. Because of the inherent limitations of on-premise software, it sometimes took six months to get the server up and running. It was incredibly hard. With the cloud, you have a server at the click of a button. Once I saw how easy it was to provision software in the cloud, I was fascinated by the potential.
As the head of the EMEA StartUp Ecosystem team at Amazon Web Services, Raz Bachar helps startups in Europe, the Middle East, and Africa understand the benefits of AWS, and mentors them in cloud technologies in order to rapidly grow their businesses.
We will see growing demand in areas like Application Services (a Desktop as a Service solution) and Analytics (a real-time analytics service). We will also see increased demand for a fully-managed, secure, enterprise-grade storage and sharing service. So as we look to the future, I expect to see investments in solutions that are built to solve customer needs such as these.
If you think about what has happened in the last few years, and look at some of the long-standing businesses that have been completely disrupted by new companies in a very short amount of time, it’s clear that most of these new companies that got ahead leveraged the cloud in order to do so. Every company in the world has to keep transforming the customer experience and their business to remain competitive. The cloud enables this in a very significant way.